Bethany's new logo
International (MNN) ― Bethany Christian Services is narrowing its focus on the mission of "a brand new day."
Many people think of Bethany only as an adoption agency. But Bethany says they're a Christ-centered organization that compassionately cares for children by providing social services.
Bethany wants the communities they're working with to understand the concept of "a brand new day" and understand how the hope of the Gospel frames everything they do. Aside from telling people, they changed their logo to reflect their hopes.
According to official sources, the changes in the logo are purposed to remind those they're working with of their commitments. The verdant green colors depict life, growth, and hope -- all of which Bethany strives to deliver to children and families around the world.
The "child" above the letter "Y" is joyful, with uplifted arms. The white cross indicates that Bethany is Christ-centered by living the Gospel and demonstrating God's love. The letter "Y" is elevating the child, which shows that the focus of their service is children.
Even the name "Bethany" serves a purpose. It's larger than the other words, helping to brand the name, but "Christian Services" underlies "Bethany," for it is their faith in Christ that is the foundation of all that their teams do.
To answer the question "Why change now?" Bethany notes that many ministries are working in the throes of a global orphan crisis. There are millions of vulnerable children who need to be rescued. Bethany serves thousands of these children each year.
Noting that believers are "called to care," Bethany is asking for help in order to be able to expand their services to reach even more families with the hope that exists in Christ.
