International (MNN) ― Trans World Radio is makin' waves in the world of missions. Actually, it's a new website launch that takes a unique approach to recruiting the You-Tube generation.
Why videos? TWR's Heather Johnson explains: "The videos that we have on there are kind of the way that we're explaining our mission. The younger generation, they don't read as much. They are very much a visual generation. They're very much charged up and taught by visual content."
'Making Waves' encourages people toward short-term missions and internships with the hopes some will move into full-time service. According to TWR, "Even if a missionary cannot go, a Bible cannot be read or a teacher cannot be found, radio can reach them. And Trans World Radio is there." TWR broadcasts the hope of Christ around the world to 160 countries every day in at least 200 languages. That requires a large work force skilled in many areas.
That's where 'Making Waves' comes in. TWR is encouraging the newly skilled young people to consider mission work--not as a pith-helmeted jungle dweller, but as a bi-vocationed person serving in missions today. Stir things up--make waves...or, look at it in the sense of radio waves. A radio wave or a computer click can ripple out into hearts half a world away.
The website has already seen enthusiastic response, because it plays on strengths. "We wanted to just make it something that the people of the younger generation could just say, 'Hey, I want to get involved and I never thought that I could do it because I'm not into Bible translation. 'I don't to be a church planter' or 'I don't want to be a pioneer. I want to be an accountant or I want to be a journalist. I didn't know that I could be that and be a missionary.'"
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