International (MNN) — On May 29, Lee Geysbeek steps down
from his position as Vice President for Broadcasting at Cornerstone University. He will soon begin a new job as radio
marketing director for Compassion International.
During his 34 years at Cornerstone, Geysbeek has overseen Christian radio stations for adults, teens, and kids, as well as Mission
Network News. It was actually Geysbeek who brought Mission
Network News to Cornerstone in January of 1995.
"All good things usually come directly from the hand of God,
and not usually from our head or our ideas. And that's exactly what happened
with Mission Network News," Geysbeek said.
Mission Network News had been operating in Seattle since 1991 and already was being aired on
about 365 stations. When it became
financially unsustainable, a friend of Geysbeek's called him about acquiring
"So Mark Moore called me and said 'Hey, we're looking for a
home for this project…we don't want to let it die; it's too good to let that
happen,'" Geysbeek explained.
WCSG, one of Cornerstone's radio stations, was already airing the
program at that time, and it was being well-received. After some prayer
and discussion with university leadership, the decision was made to obtain
Mission Network News.
Geysbeek recounts, "We'd actually been praying that God would bring something
our way to kind of represent…our desire to have a mission for the world and to prepare students here at Cornerstone to be missionaries, if you will, in all
walks of life, whether it's here in the United States or around the globe."
Geysbeek is passionate about mission news partly because
Christian radio often neglects that aspect of ministry. Another neglected area is radio ministry to
children. Geysbeek believes
it's extremely important to reach children with the Gospel.
"Kids are just a very needy group," he explained. "Where kids go (the hearts of kids) is
typically where the nation goes. Barna did the research that is now quite famous, revealing that the majority of people
who become believers do so between the ages of probably 5 and 14 years of age."
University Radio decided
that it wanted WCSG to focus on ministry to adults, but it also wanted to find a
way to reach kids. The solution: HisKids
HisKids Radio functions as a sub-channel of WCSG. Kids can buy a special radio with a switch on
it. With the flip of the switch, they can
listen to either HisKids Radio, or a regular Christian radio station.
"So, mom and dad have their station, the kids have theirs, and
many times the twain will meet somehow in some way, shape, or form," Geysbeek
explained. Together, HisKids Radio and
Mission Network News represent some of Geysbeek's life passions.
"I think God has always given me a heart for the underdog or
the underserved in one way. Certainly the story of missions and
missionaries is one area, and I think kids is another," he said. "So those really have been two of my heart's
passions in my tenure here at Cornerstone."
These passions will carry over into Geysbeek's new work at
"This was the most difficult decision I've ever made," he
said. However, he can see how God has
directed his path over the years.
"You're talking about going to an organization that is about
kids, and it's about people who are underserved. And that really was kind of a tipping point
for me, to realize that God kind of had stirred my heart to say, '34 years is a
long time, and it's time for something new for you and new for the
organization,'" Geysbeek said.
"So I'll be going to Compassion International. It's about kids, and it's about the
underserved, and that really rings true with my heart."
Geysbeek will be able to stay in West
Michigan and work from his home. However, the new job will still be a big adjustment, and he would
"I'm going to steal a phrase from the president of Cornerstone University, Joe Stowell," said Geysbeek. "I think I'm going to be 'drinking from a fire hose' for the next three months, trying to absorb what a team has been doing for 6 or
7 years. And it's a great team of
Although the economic crisis is bad enough in the United States,
it's even worse in countries that had fewer resources to begin with. Geysbeek will be working with radio stations
that want to support Compassion International, connecting listeners with needy
children who need sponsorship. He wants
to do his part to help meet as many of the world's physical and spiritual needs
"I want to make sure that I don't cause the Compassion International team to slip at
all as I try to get up to speed with what they're doing," he said."
Pray for Geysbeek as he adjusts to his new role at Compassion.