Dual language radio programming goes on the air in India

By February 20, 2004

India (MNN) — While Hindu fundamentalism continues to be a thorn in the flesh of Christians in India, Christian radio programming is expanding into the region. Leading the Way with Michael Youssef will begin airing their dual language program in India at the end of March.

Leading the Way’s Yezdi Bhada says, “We certainly believe that the good lord wants us to be in India, primarily because this is the time when they need God’s love. And, we feel that India is ready for it.”

Bhada says the dual language program may even be more effective in reach the lost with God’s saving grace. “The dual language program provides an opportunity for people to learn and practice English,” says Bhada. He says, “And, right now English is becoming a languages of opportunity. So, with this program, they can listen to the Lord’s word and be able to practice English.”

Prayer is essential as the program moves forward. “I think we need to keep our partners in prayer. They’re taking a big risk.”

The Hindi language will be the focus of this project, but Bhada says more languages are being planned. “We also want to go into the Bengali language. We already have a program in Punjabi, but primarily for Pakistan,” says Bhada. He says, “As far as the Bengali is concerned we have been told our producers have been threatened and they are very concerned about even producing a dual language program.”

Finances are needed to pay the translators, producers and air time.

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