A mission group successfully uses newspapers as ministry tools.

By May 19, 2006

Thailand (MNN)–AMG International has found a cost-effective way to get the Gospel to Hindus, Muslims, Buddhists, and others who might never have an opportunity to talk to a Christian.

Their teams are placing Gospel ads in secular newspapers and magazines. Costs vary, but for $100, they can reach hundreds of thousands with the Good News.

Sometimes the ads simply present the plan of salvation and ask readers to respond if they want to know more. In other cases, the ads grab the reader’s attention by asking a question such as, “Are you lonely? Let us tell you about a friend who will never leave you.”

To those who respond, AMG sends a Bible and Bible Correspondence Courses. They encourage respondents to begin attending church and to continue to study the Bible. AMG staff say the ads have averaged between 4,000 and 5,000 responses each month.

Pray for their coworkers as they respond to those who write to AMG and for the resources needed to carry on this ministry on a monthly basis.

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