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Published on 19 April, 2010

Biblica fine tunes its publishing arm

International (Biblica/MNN) — Biblica has
refocused its multiple publishing ministries under one new group: Biblica
Publishing.

Why the transition? The ministry wants to clarify ministry and
market purpose and refocus its publishing ministry. Biblica has folded its
Authentic and Paternoster imprints into the Biblica Publishing division,
which allows the ministry to reach the
global Church with Bibles and biblical resources. 

Scott Bolinder, Biblica's President of Global
Publishing, says, "This transition gives us a unique opportunity to reach the
global Church with Bibles and biblical resources that challenge people to
engage more deeply in God's Word for the purpose of transforming lives one
person at a time."

They are focusing on Bible studies, spiritual
formation, church leadership and ministry resources, popular reference, world
mission, evangelism, biblical reconciliation, and practical theology. However,
local areas will have some liberty to customize their lists based on their
regional needs. Content will be published in print and electronic formats and
will be available through multiple channels, including retail, churches,
ministries, and consumers.

In North America, Biblica Book Publisher,
Volney James remarked, "As Biblica Publishing, we will support our mission
by publishing low-cost, outreach Bibles as well as books and content for the
global community, missional in focus, transformational in intent, to help
people fulfill their Kingdom calling. Our target audience around the world is
the reader who desires to understand the Bible and how it relates to all of
life."

Biblica Bible Publisher Glenn Paauw added,
"We are excited about the potential to engage Bible readers in fresh ways
both with innovative resources and creative programs."

Later this year, Biblica Publishing will release the 2010 edition of Operation
World
, one of the most definitive compilations of information on world missions
and global prayer. 

More than 4 million copies of Operation World
have been used in multiple languages since the mid-1970s.

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