International (MNN) — Bethany
Christian Services is narrowing its focus on the mission of "a brand new
Many people think of Bethany only
as an adoption agency. But Bethany says
they're a Christ-centered organization that compassionately cares for children
by providing social services.
Bethany wants the communities
they're working with to understand the concept of "a brand new day" and
understand how the hope of the Gospel frames everything they do. Aside
from telling people, they changed their logo to reflect their hopes.
According to official sources, the changes in the logo are
purposed to remind those they're working with of their commitments. The verdant green colors depict life,
growth, and hope — all of which Bethany strives to deliver to children and
families around the world.
The "child" above the letter "Y" is joyful, with uplifted
arms. The white cross indicates that Bethany is Christ-centered by living the
Gospel and demonstrating God's love. The letter "Y" is elevating the child,
which shows that the focus of their service is children.
Even the name "Bethany" serves a
purpose. It's larger than the other
words, helping to brand the name, but "Christian Services" underlies "Bethany," for
it is their faith in Christ that is the foundation of all that their teams do.
To answer the question "Why change now?" Bethany notes that
many ministries are working in the throes of a global orphan crisis. There are millions of vulnerable children
who need to be rescued. Bethany serves thousands of these children each year.
Noting that believers are "called to care," Bethany is asking for
help in order to be able to expand their services to reach even more families
with the hope that exists in Christ.