I am Second travels with rock tour to spread the gospel

By June 24, 2015

USA (MNN/E3) — It’s hard to really know what brought Rachel into the tent that day. It may have been the oppressive summer heat. It could have just been curiosity. As Joe Hamm, the Promotions Coordinator at e3 Partners was setting up that day, he watched as this teenage girl browsed the I am Second merchandise.

Suddenly, Rachel broke down crying.

“I didn’t say a word. I just reached out and hugged her,” Joe remembers.

She clung to him for several minutes, soaking his shirt in her tears. As she regained composure, Joe introduced himself. That’s when she revealed the burdens she carried.

Between her painful home life and sexual abuse history, this seemingly-normal teenage girl was dealing with deep emotional pain. The scars on her arm proved it was becoming more than she could handle. That’s when Joe shared his own story and the impact Jesus has made on his life.

“It was really the first time I had ever shared Christ with a stranger,” Joe remembers. “I also had a New Testament on me that I gave her.”

There, in an outdoor tent at one of the nation’s largest rock festivals, God broke into Rachel’s life.

What is I Am Second?

Photo Courtesy I am Second

(Photo Courtesy I am Second)

I am Second uses the testimonies of actors, neighbors, musicians, drug addicts, athletes, business leaders, and everyone in between to address hot topics such as forgiveness, self-esteem, substance abuse, and more.

The inspiring stories all focus on how putting anyone other than Jesus first leads to a life of chaos and and a path of destruction. Every story points to the only source of eternal peace; being second.

Intersecting with Alternative Culture

With 41 stops and nearly 90 musical artists. the Vans Warped Tour is the premier alternative rock festival in the United States. With over 15,000 guests expected at each stop, the tour will draw over half a million fans, many of whom are teenagers and college students.

At each stop, I am Second will be there to interact with musical artists and concert-goers from across the country. In addition to selling merchandise, Joe and his team are hosting a lounge where guests can rest, charge their phones, and escape the hot summer heat.

Joe explains, “It’s all a public service to attract people so we can engage them in conversation. It’s all about planting seeds.”

His encounter at last year’s stop in Ohio with Rachel represents one of the many reasons I am Second is present. Many attendees are outcasts in their schools. Some actively experiment with casual sex and drug use. Events like the Vans Warped Tour are a gathering place for these fans who find community in their shared love of music.

Photo Courtesy e3 Partners

(Photo Courtesy e3 Partners)

“We’re all finding satisfaction in things that aren’t fruitful,” Joe remarked. “The youth of today like to rebel, and a man handing out Bibles on a street corner won’t likely resonate with them.”

I am Second’s presence provides an opportunity for these fans to engage in spiritual conversations in their own environment. It’s also a chance for the team to tangibly demonstrate Jesus’ love.

Joe explains, “They’re used to constantly being told that they’re wrong. They think Christianity is about pointing the finger, and it’s not. That’s not what Christ’s love is all about. The fact we’re in that environment with them is just huge.”

Over the last year, Joe and his wife, Renee, have kindled a special friendship with Rachel on social media. They touch base every few months. In the time since their encounter, her life has gone in a completely new direction. She has relief from the burdens of her past and has even found a local church.

This year’s tour began on Thursday, June 19, in Pomona, CA, and will continue into August. Joe and the I am Second team will be there at each stop, hanging out with fans and engaging in spiritual conversations along the way. Learn more about I AM SECOND here.


  • Charles B. says:

    What a wonderful example of being “contextual” in the ministry. Praying for your presence at these concerts to be fruitful and life-changing.


  • Your Name says:

    God is really using people in many ways to bring salvation at doorsteps. He will reward you (I am Second).

  • ” I am Second” is beautiful!! Whatever it takes. I pray everyone stays safe and loving in their word!!

  • Sarah says:

    Glory to God for this! I am grateful that God blessed this ministry with the boldness to reach out, and with an opportunity that only He could create. For us who can’t join, you guys are in our prayers!

  • Allison says:

    God can twist your life in so many ways it can be hard to keep track of. Honestly, for me just a single phone call on August 15, 2011 to my grandma saved my life and introduced God into my life and changed my life forever. For Rachel, it was Joe, a stranger to her coming up and comforting her, talking to her about God and His love. We all have to look out each and every single day for the littlest things that God puts along our path and be grateful for it.

  • praise God! am ecited about thi priviledge, how can i join the move of traveling with e3 partner team for evangelism?

  • Sharon Felten says:

    You can contact E3 Partners at 214.440.1101, or e-mail them at the following address to express your interest in participating with their ministry: http://e3partners.org/contact/. May God give you wisdom as you seek His direction.

  • I too found iamsecond at the local county fair’s concert stage. If it hadn’t been for that one concert that evening I wouldn’t be living second today.

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