International (MNN) – In with the new year came a re-branding and new name for Crossroad Bible Institute.
New Name, Same Ministry
As of late last month, Crossroad Bible Institute is now known as Crossroads Prison Ministries, a name which seems to better reflect the ministry’s mission.
Crossroads Prison Ministries’ Cynthia Williams explains, “I think it came (the name change) as a result of our leadership as a ministry really thinking about and wanting to bring our name in line with our ministry and our vision and our goal, which has always been to reach out to prisoners.”
Furthermore, Crossroads Prison Ministries has experienced some shifts in its structure for how it does ministry.
“We’ve seen just a basic shift of from more of an academic model to more of a relational model of reaching out to prisoners, and this is now reflected both in our name and in our new logo,” Williams shares. “It’s really just a refreshing of the whole vision and mission of the ministry, and really kind of getting back to the grassroots focus of what we do.”
Currently, Crossroads Prison Ministry works to unite Christians with prisoners to create mentor and mentee relationships with the life-changing impact of the Gospel. Williams says the ministry is excited about the re-branding and that it’s been a joy to see God at work throughout all the changes.
Reflection the Mission
Part of the hope behind the re-branding is for the ministry’s new name and structure to better reflect the ministry’s mission.
“Crossroad Bible Institute sounded more like an academic institution. And of course while we have Bible study courses and curriculum, that was not the primary focus of what we were doing,” Williams says.
Now, it’s clear in the new name, this outreach is all about prison ministry and reaching those behind bars with the Gospel. And as the ministry continues in the process of changing its name internationally, can you do something?
“There’s a process we have to go through…to get this unfurrowed around the world in our different extension centers. And that of course is a lengthy process involving many steps. It touches all of our materials and the things we provide,” Williams explains.
So please, pray for these changes to go smoothly, for it to be well received, and for there to be a positive and supportive approach to it.
To get involved with prison ministry, click here!
Click here to donate to Crossroads Prison Ministries!
And to learn more about the re-branding and name change, click here!