SAT-7 goes prime time in Iran

By October 17, 2013
(Photo courtesy SAT-7)

(Photo courtesy SAT-7)

Iran (SAT7) — SAT-7 PARS recently expanded its broadcasts from 22 to 24 hours per day when SAT-7 TÜRK programming ceased airing on the SAT-7 PARS channel.

As a result, SAT-7 PARS is introducing new programs and making existing programs available to more viewers.

The hours recently added to SAT-7 PARS programming are considered part of prime time TV in Iran. Local channels repeat daytime shows during this time, so many viewers turn to satellite TV.

More women’s programming has moved to daytime hours, while Christian movies and documentaries have been moved to the evening when they will have a wider audience.

Popular teaching programs, part of a discipleship initiative called Seminary of the Air (SOTA), will repeat late in the evening for interested viewers who missed them earlier in the day. Two new SOTA programs, Living Truth and Daily Bread, join the lineup this fall.

Living Truth is based on Psalm 34:8, “Oh, taste and see that the Lord is good.” Most Iranian adults have been taught that Jesus is only a prophet, humans corrupted Scripture for their own advantage, and Christ’s resurrection was not real. Living Truth corrects these false teachings by answering fundamental questions about the faith: “Who is Jesus…prophet, liar, priest, Messiah? Why has no one ever duplicated Christ’s work? Did Jesus die and come back to life?” Husband and wife co-hosts Peyman and Javaher turn to the Bible to answer these questions, encouraging viewers to do the same in their daily lives.

Similar to other shows on SAT-7 PARS, the title and set design of Living Truth are purposeful and symbolic. The set features two hands, one open and the other refusing. The raised hand represents a reluctant attitude or refusal of the Truth of Christ, bound by false beliefs. The open hand, reaching as if to pick something up, represents the desire of a person to learn more about the Lord’s greatness after tasting the Truth. Join us in praying that Living Truth will equip viewers to trust and follow God’s Word.

Airing SAT-7 TÜRK for a time on the SAT-7 PARS channel allowed the staff in Turkey to develop programs, acquire and equip a studio, and establish a viewing audience. However, airing Turkish and Farsi language programming on the same channel is not a viable long-term broadcast strategy. So moving SAT-7 TÜRK programming to an online streaming model at this time allows SAT-7 TÜRK to take the next step in its development and returns airtime to SAT-7 PARS, enabling it to better serve its viewers.

SAT-7 is still at work seeking approval from the appropriate Turkish authorities to allow SAT-7 TÜRK to air on an independent Turkish satellite channel.


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