International (TWR Press Release) — Today is World Radio Day, and Trans World Radio takes the opportunity to join with organizations around the world in celebrating the role of this powerful medium in shaping our lives and bringing communities together.
UNESCO established the observance for every Feb. 13 to draw attention to the importance of radio as a low-cost medium that reaches “the widest audience in the world.” These are the very factors that have helped make TWR the largest Christian media organization in the world, broadcasting gospel programming in more than 230 languages to a potential audience of 4 billion people.
Sharing Peace and Hope
This year’s theme for World Radio Day – “dialogue, tolerance, and peace” – fits well with the Bible-based vision that TWR strives to fulfill. The 65-year-old ministry’s program content guidelines are based on scriptural principles that reflect the theme. Scripture like Paul’s words to the Ephesians: “Let no corrupting talk come out of your mouths, but only such as is good for building up.” And Jesus Christ’s own words: “Love your enemies – pray for those who persecute you” and “Blessed are the peacemakers, for they shall be called sons of God.”
Even as TWR grows its ministry in emerging technologies, the ministry continues to invest in terrestrial radio. Three recent projects make the case: A $3.8 million campaign turned TWR Bonaire into the most powerful AM station in the Western Hemisphere last year; the new Silk Road Transmitter is being installed in Central Asia to reach out to people who have no other way to hear the gospel; and the $1.25 million Oasis project underway today to reach into the troubled African giant, Nigeria, and its neighbors.
TWR CEO Lauren Libby says, “Radio is an old technology that is still a very relevant platform. In fact, as we hear about the internet closing down in more countries, or being censored, then cross-border platforms become very important and particularly radio. From our standpoint, Jesus said, ‘Peace I leave with you; my peace I give to you. Let not your hearts be troubled, neither let them be afraid.’ And that’s our whole mission is through media to bring peace first of all between God and the individual and then to translate that peace between individuals.”
Header photo courtesy of Fancycrave via Unsplash.